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Amazon LotR: The Rings of Power Marketing Strategy to date: Posted MTF FB May 2022

Map of Númenor – March2019

Official TV Series Synopsis - Jan2021

Valinor image showing Tirion, the Two Trees & a figure standing - Aug2021

Series premiere date 2nd Sept 2022 announced - Aug202 

Rings of Power series title released – Jan2022 

Posters – Feb 2022 

Vanity Fair First Look article & images – Feb2022 

Teaser Trailer at US Super Bowl – Feb2022

Influencers Superfans videos – Feb2022

Images of Bronwyn and Theo released – April2022

Ad during their Brazilian Big Brother - May2022

The Brazilian ad featured a number of celebrities and local soap opera stars in a theatrical prelude to a cut down version of the teaser trailer released in Portuguese. Is this Amazon’s ongoing publicity strategy? To employ local celebrities from different countries to promote the RoP TV series.

Amazon Rings of Power Teaser Trailer Likes/Dislike/Comments

Some YouTube channels has published reactions to Amazon’s Rings of Power Teaser Trailer video using a Browser Extension to restore the Dislike totals.

United States Amazon as @ 4/5/22

Total views: 29,572,240

Likes: 113,000

Dislikes: 1,800,000

There are unsubstantiated claims this was much higher, but a large number of dislikes have been removed.

United Kingdom Amazon as @ 4/5/22

Total views: 5,260,000

Likes: 23,000

Dislikes: 57,000

Comments

It has also been claimed that thousands of posts have been removed from the comments section also. 

Thousands of comments repeating the paraphrased quote from Tolkien, “Evil cannot create anything new, they can only corrupt” has been removed from the US video.

Ref: Disparu, Nerdrotic

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